Majeurs Holdings Partners with Nollywood Veteran Iya Rainbow in New Brand Ambassador Role

Majeurs Holdings, an African luxury furniture manufacturer, has introduced veteran Nollywood actress Madam Idowu Philips, popularly known as “Iya Rainbow”, as its new brand ambassador. The partnership was formalised during a contract signing ceremony in Lagos on Friday, marking a significant point for the brand and the celebrated actress.

Iya Rainbow’s one-year ambassadorship will see her become the face of Majeurs Furniture, a subsidiary of Majeurs Holdings. The partnership reflects the company’s affinity with the wealth and beauty of African tradition, told through one of the nation’s cultural icons.

Speaking during the unveiling, the Founder/Chief Executive Officer, Majeurs Holdings, Demi Samande, stated that Iya Rainbow’s legacy mirrors Majeurs’ brand philosophy and a connection between African history and future generations. According to Samande, the choice of Iya Rainbow as brand ambassador aligns with the brand’s vision of telling African stories through furniture crafts.

At Majeurs, we believe deep in storytelling, but our stories are told through craft, in every bit of furniture that we manufacture. Iya Rainbow mirrors our philosophy. She is rich in heritage, grounded in integrity and timeless in her impact. Today, we are incredibly proud to announce Iya Rainbow, not just as our brand ambassador, but as the official narrator of our origin story. This partnership is about culture and impact. It’s about anchoring our brand’s future on the legacy of those who shaped our past, she said.

In her remarks, Iya Rainbow said she is proud to be the face of a brand that creatively tells the African story and inspires the younger generation of artisans.

According to her, “Majeurs is well rooted in culture and heritage. Each masterpiece they create is given local names like Arike, Okiki, Gida, Amara, Dukiya. These are names that preserve and communicate Nigerian cultures and African heritage. I also love the job opportunities Majeurs is creating with the manufacturing factory and training academy. This is what we need to grow our economy and I am happy to be associated with this company. I implore Nigerians to embrace a brand like Majeurs that is telling the African story.

Majeurs Holdings is recognized for its exquisite furniture and interior design services, blending classic and contemporary styles with modern aesthetics. Headquartered in Lagos, Nigeria, the company exports its products across Africa, Europe, and the Americas.

About Majeurs Holdings

Majeurs Holdings designs and builds enduring furniture and interior spaces, drawing inspiration from African heritage and applying innovative techniques. It’s expertise ranges from custom furniture pieces to complete interior architecture for both private homes and landmark projects, all executed with precision from initial design to final construction. Majeurs Holdings caters to a global market, upholding uncompromising standards in every project, regardless of location.

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